Zhygun Herbs
Visual Identity & Packaging Design
Functional herbal teas
Why do we drink tea? Someone for relaxation, someone for cheerfulness, someone with a cold, and someone who needs a drink at a party. Zhygun Herbs took care of everyone. Vadym Zhygun made a unique mix of roots, herbs, leaves, and flowers, which will give the effect from the first portion.
And I helped him with visual communication and created a system so that everyone could find the tea for their needs. Do you wonder how? Pour yourself some tea and scroll down, it will be fun!
Concept
– Okay, there are a lot of these teas, how do I know that this one is suitable for my needs?
– Great question. During the research, I realized that each client has his favorite tea for a specific ritual. So I created a concept called the "wheel of needs". This wheel helps us understand the function of each tea. Isn't it cool? You don't need to read the boring ingredients of the package in the supermarket. Just look at the wheel.
I made an abstract flower for each type of tea based on the "wheel of needs". Now each tea has its own unique, custom element of identification.
Details
Hey, are you still here? Thanks, I will share some more details, soon the end of this case.
1. The "Wheel of needs" gives us a system where the client can endlessly create new types of teas. Each of them will have its own unique shape.
2. The logo is a flower, which refers to the scope of the brand. And the 6 petals symbolize the 6 needs that the teas address.
3. I picked up the characteristic Work grotesk by Ukrainian type designer Ivan Tsanko because 90% of the brand's herbs are collected in Ukraine.
Credits:
Branding & Design — Valentyn Volkovetskyi
The curator of the course — Nonna Starushchenko
Photography & Retouch — Valentyn Volkovetskyi
Creative Support — Svitlana Furman
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